AllSaints have been hard at work on their AW13 lookbook since their presentation at London Fashion Week back in February. The presentation and the photo shoot for this season both took place in their Earlham Street location which has now also become their experimental hub for exhibitions and creative endeavors.
Their new CEO, William Kim (formerly of Burberry) and Creative Director, Wil Beedle have both made it their mission to not only keep the heritage and core values of AllSaints but to push the boundaries of retail and streetstyle.
The men’s collection sees the young urbanite sharpen his image with clean and hard-edged tailoring, much like the landscape he walks. Statements are made in details from strategically placed zips to cropped outerwear.
Source {1883magazineblog}
